NIKE STORE AMSTERDAM

 

Route 1: Complex Sole. Dense graphics, based on existing Nike outsole patterns and running sole markings. The hypnotizing pattern of black and white lines will attract customers into the store. The outsole circles on the floor emphasize key customer touchpoints.
Route 2: Spacious Sole. Simplified graphics, based on existing Nike outsole patterns and running sole markings. The dynamic pattern of black and white lines will attract customers into the store. The outsole circles on the floor emphasize key customer touchpoints.
Route 3: Running tracks. Flooring motif with sporty line graphics, based on the lines of a recognizable athletic track linking with Nike Running. Customers are drawn into the store as if running on a track. This route was chosen for final execution in the new Nike store.